Publications (70)
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ArticlesDrivers of showrooming behaviour: insights from integrated perspectives2022 | Emerald Group Holdings Ltd.- ArticlesPersonal cultural orientation and green purchase intention: a case of electric two-wheelers in India2021 | Emerald Group Holdings Ltd.
- ArticlesRelation of principal instructional leadership, school climate, teacher job performance and student achievement2021 | Emerald Group Holdings Ltd.
- ArticlesPotential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour2021 | Emerald Group Holdings Ltd.
- ArticlesExploring the relationships between socialization agents, social media communication, online shopping experience and pre-purchase search: a moderated model2021 | Emerald Group Holdings Ltd.
- ArticlesAligning individual and organizational R\&D goals for self-sustainability: investigating preferences of researchers in selected CSIR laboratories, India2021 | Emerald Group Holdings Ltd.
- ArticlesUnderstanding consumers' showrooming behaviour: a stimulus–organism–response (SOR) perspective2020 | Emerald Group Holdings Ltd.
- ArticlesExamining consumers' webrooming behavior: An integrated approach2019 | Emerald Group Holdings Ltd.
- ArticlesA response to “A research note on the article of ‘Quality framework in education through application of interpretive structural modeling'”2019 | Emerald Group Publishing Ltd.
- ArticlesIndian consumers' risk perception in buying green products: the case of LED light bulbs2018 | Emerald Group Holdings Ltd.
- ArticlesConsumer's webrooming conduct: an explanation using the theory of planned behavior2018 | Emerald Group Holdings Ltd.
- ArticlesAntecedents to consumers' showrooming behaviour: An integrated TAM-TPB framework2018 | Emerald Group Publishing Ltd.
- ArticlesUnderstanding consumer's showrooming behaviour: Extending the theory of planned behaviour2017 | Emerald Group Publishing Ltd.
- ArticlesCultural influence on brand loyalty of rural consumers in the Indian context2017 | Emerald Group Publishing Ltd.
