Dr. Kumar obtained his PhD from IIM Trichy. His doctoral thesis, broadly focused on Health IT, was an interdisciplinary study carried out on the interface of Information Systems, healthcare, and Sociology. His research interests lie on the social issues of Information Systems, and he employs diverse methodological and theoretical approaches in his research inquiries. Mayank’s teaching interests are in the use of Analytics in Marketing such as Digital Marketing, Web Analytics, Social Media Analytics and E-Commerce, and the emerging advanced analytics courses such as Deep Learning, Data Visualization, and Artificial Intelligence. His research articles have appeared in several leading journals including International Journal of Information Management and Journal of Knowledge Management. He has also presented papers at several leading conferences including International Conference on Information Systems (ICIS) and Americas Conference on Information Systems (AMCIS). During his PhD at IIM Trichy, he was also invited to attend the prestigious ICIS doctoral consortium 2018 held in San Francisco, USA (among the 40 candidates selected from the global pool of applicants).