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Sunanda Sangwan
Visiting Professor
School of Management & Entrepreneurship
ssangwan@iitj.ac.in (Work)
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Publications (30)
Publications (30)
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Articles
Factors influencing Collaborative Communication in Virtual Teams
Sunanda Sangwan
,
N Bjørn-Andersen
,
...
,
Q Qiu F
(4 authors)
2007
Articles
Consumer Attitude towards Economic Functions of Advertising in Lithuania.
Sunanda Sangwan
and
P Žukauskas
2006
Articles
Diffusion of mobile phones in China
Sunanda Sangwan
and
L Pau F
2005
Articles
Virtual community success: A uses and gratifications perspective
Sunanda Sangwan
2005
Articles
Diffusion of mobile terminals in China
Sunanda Sangwan
and
L Pau F
2005
Articles
Beyond usability: the OoBE dynamics of mobile data services markets
A Gilbert L
,
Sunanda Sangwan
and
H Ian H M
2005
Articles
Virtual community success: A uses and gratifications perspective. System Sciences, 2005. HICSS'05
Sunanda Sangwan
2005
Articles
User-centered design: marketing implications from initial experience in technology supported products
Sunanda Sangwan
and
H Koh C
2004
Articles
Pioneering e-commerce in business to consumer sector: case of the German mail order company Otto Versand GmBH
Sunanda Sangwan
2000
Articles
Advertising in emerging markets: Consumer attitudes in Ukraine
Sunanda Sangwan
and
N Golovkina
1999
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