&ldquo;IIT Jodhpur is committed to impart quality education to facilitate the creation of qualified, competent and responsible human resources to meet the emerging technological challenges of the world. It is working towards creating an equitable learning platform that is positive, accessible and effective in the face of the modern societal and scientific advancements.

Flexibility in curriculum, in all its academic programs, encompassing elements of teaching, research, creativity, innovation and entrepreneurship is the most unique feature of IIT Jodhpur. The Department of Science and Technology (DST), under the National Mission on Cyber Physical Systems, has identified IIT Jodhpur as a Technology &amp; Innovation Hub in the area of Augmented Reality and Virtual Reality. The institute has also been nominated as the coordinator for the Jodhpur City and Knowledge Cluster by the Office of Principal Scientific Adviser, Government of India.

The sprawling 852-acre IIT Jodhpur campus is a majestic tribute to the deep-rooted diverse cultural heritage of the region. The campus is an architectural masterpiece, which is slated to become an international exemplar of sustainability with net-zero energy, and advanced water and waste management strategies.&rdquo;

IIT Jodhpur

This paper examines the current state of service quality research through various organizational theoretical perspectives and identifies potential research directions that can be explored to provide novel insights into the field. A systematic literature review approach is used to examine service quality literature from the perspective of agency theory, contingency theory, motivational theories, prospect theory, resource-based view, signaling theory, social network theory and transaction cost economics. This paper is the first attempt to review service quality literature from an organizational theory lens and can serve as a template study for future theory-building research to advance topics in other areas. © 2021 Taylor & Francis Group, LLC.

World University root node

School of Management & Entrepreneurship

Services Marketing Quarterly

Taking Stock and Moving Forward: A Case for Organizational Theories in Service Quality Research

This paper is a narration on practices of unlimited liability Marwari businesses of a textile town in Western India. Although depicted as an ‘outdated’ form of incorporation, these businesses were surprisingly resilient prompting us to engage in exploration of their ways of doing business. We deployed Mignolo’s concept of colonial-matrix-of-power to anchor our interpretive sense-making of enactments of our participant businessmen. The daily doings of the businessmen and their families enacted a ‘way of life’, Marwaripan. Activities created an intermesh across ‘local’ spaces of family, business and religion, constituting, what we call, a decolonial matrix-of-praxis. It created a ‘local’ form of Marwari governance where circulation and access to capital depended on extensively (and labouriously) negotiated construction of ‘status’ within open spaces of ‘enunciation’. However, preserving Marwaripan also required arduous striving and collective toil to continuously construct subjectivities based on customary dharma through a communitarian pedagogy that could wean away actors from the state driven pedagogy of regular schools. © The Author(s) 2021.