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Onlymobiles.com: Redefine the Pricing Strategy
Published in World Scientific Publishing Co. Pte Ltd
Volume: 23
Issue: 2
Pages: 399 - 414
Mr. Shrutam Desai, the 38-year-old founder of Onlymobiles.com, was always ahead of the market trend. His love for travelling exposed him to various geographies, demographics and cultures and as a result, he was always ahead of the market curve in predicting the market dynamics. Onlymobiles. com was competing with hundreds of online as well offline retailers in the mobile phones and accessories market. Onlymobiles.com, were selling mobile and smart phones of smaller ticket size and most of the orders were purchased with CoD (cash on delivery) option. While, CoD was essential for sustainable and profitable growth, it posed challenges for the business. In order to compete with the established players and, at the same time, be profitable, Desai examined the options that would help Onlymobiles.com create its niche in the market. He weighed between a change in the retail strategy or a change in the service strategy for Onlymobiles.com. © 2019 World Scientific Publishing Co.
About the journal
JournalAsian Case Research Journal
PublisherWorld Scientific Publishing Co. Pte Ltd