This research paper is a study on sustainable organisational performance through application and implementation regimen of lean manufacturing (LM). This work explores the impact of Product Innovation (PI) factors in LM implementation. For an effective LM mission, it is essential to focus on the pre-manufacturing phase which is the PI stage. The impact of LM on sustainable organisational performance, conceived as satisfaction of customer and that of internal objectives, can be realised if the issues are addressed at the PI stage. Based on literature survey, a structural framework is conceptualised, followed by design of the questionnaire, sampling, data collation and validation of the proposed model by an empirical research in the Indian manufacturing sector. The results of the structural model reveal that three out of four PI factors significantly affect LM implementation that has a positive impact on customer satisfaction and fulfilment of internal objectives, thus achieving sustainable organisational performance. Copyright © 2022 Inderscience Enterprises Ltd.