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Marketing competitiveness: a case on launch of TATA nano
B Alagappan C
,
S Sahu
,
Sangeeta Sahney
Published in
2013
Volume: 8
Issue: 1
Pages: 39 - 51
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Authors (1)
About the journal
Journal
International Journal of Global Business and Competitiveness
Authors (1)
Sangeeta Sahney
School of Management & Entrepreneurship
IIT Jodhpur
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