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Developing a market strategy for a leading agrochemical company: A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh
Sangeeta Sahney
,
A Shrivastava
Published in
2008
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Indian Institute of Management Kozhikode
Authors (1)
Sangeeta Sahney
School of Management & Entrepreneurship
IIT Jodhpur
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