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Consumer adoption model and empirical research based on social cognitive theory
G Zhu
,
L Ma
,
Sunanda Sangwan
,
T Lu J
Published in
2010
Volume: 13
Pages: 12 - 21
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Authors (1)
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Journal
Nankai Business Review
Authors (1)
Sunanda Sangwan
School of Management & Entrepreneurship
IIT Jodhpur
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