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Articles
Congruency between self as communicated by product ensembles and self as perceived by peers–do the two match?Published in
2014
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About the journal
| Journal | ACR North American Advances |
|---|
Authors (1)
Sunanda Sangwan- School of Management & Entrepreneurship IIT Jodhpur
- AIS Electronic Library (AISeL)
- Congruency between self as communicated by product ensembles and self as perceived by peers–do the two match?
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