In recent times, signalling quality via queues for generic services has received significant attention. However, the literature till date on primary care services has focussed on the optimal speed-quality trade-off to ensure higher service times and lower waiting times for the patients. Borrowing from the queue management literature on generic services, we aim to understand whether the hypothesis that queue is a signal of physician's quality is reasonable. Based on theoretical arguments, we justify the need to investigate this hypothesis on queue acting as a signal of quality in primary care. Although we conjecture that the queue length on arrival may act as a signal of quality, the waiting experienced after joining the queue is still considered expensive. © 2019 John Wiley & Sons, Ltd.