The present studies are about surfactant free simple synthesis for titania (TiO2) nanostructures, by which morphology and phase can be tuned through temperature variation. The formation of oval shaped nanocrystals and nanorods at different temperatures are attributed to the phase transformation between anatase and rutile by one-step chemical reaction involving titanium tetraisopropoxide and aqueous ethyl alcohol. Categorically, two different morphologies of TiO2 were observed with respect to variation in temperature with nanorods formation at -20°C and -10°C and oval shape formation at -40°C and -30°C with higher surface area. Crystalline nature and size of nano-TiO2 were determined by transmission electron microscopy (TEM) and X-ray diffraction (XRD). The energy gap of TiO2 nanoparticles were determined by optical absorption measurement and found to be in the range of ~2.92 to 3.02eV with an indirect band nature. © 2015 Elsevier Ltd.