In this paper we propose a novel method for object tracking in video images. The method is based on image segmentation and pattern matching. All moving and still objects in video images can be detected accurately with the help of efficient image segmentation techniques. We propose a hybrid algorithm for image segmentation using the notion of Particle Swarm Optimization (PSO) and Fuzzy-C-Means (FCM) clustering techniques. The results obtained using segmentation of successive frames are exploited for pattern matching in a simple feature space. As a consequence, multiple moving and still objects in video images are tracked simultaneously. We perform simulation experiments on object tracking to validate the efficiency of our proposed algorithm. The algorithm outperforms the existing algorithm in context of accuracy and time complexity.