In the real-world multicriteria decision making, the evaluations of the various criteria are often vague (or not crisp). The existing choice models are difficult to apply in such situations. In this paper, we introduce an intuitionistic fuzzy variant of the multinomial logit model, which helps us to suggest a decision-maker's likely choices with vague evaluations. The applicability of the proposed model is shown through a real multicriteria decision-making application. © 2017 IEEE.