The study examines the differences in the decision-making process involved in selecting marriage and dating partners. A vignette experiment was conducted on 76 university students. Participants were given scenarios to choose a marriage or dating partner for their friends by using the positive and negative qualities/attributes of the given options. The result showed that individuals took more time and provided more explanation in the case of marriage than dating decisions. They remembered more positive attributes of their choice and more negative attributes of the rejected options in the marriage scenario. The results are discussed using the systems approach of decision-making. © 2023 American Association of Family and Consumer Sciences.